OurCrowd’s portfolio company Crosswise featured in AdExchanger
OurCrowd portfolio company Crosswise was featured in AdExchanger, a news and discussion website devoted to an exchange of ideas about digital media optimization. Crosswise is producing an advanced technology that identifies users across their multiple devices, solving a major problem and improving ROI for the rapidly growing, digital advertising market. Multiscreen tracking company Crosswise, which on Thursday launched its cross-device identification solution, doesn’t care about buying media. “We’re not creating profiles of users, we’re looking for connections between data points,” [Crosswise CEO and co-founder Steve] Glanz said. “We’re trying to solve the problem of being able to identify users across devices employing a statistical or probabilistic solution.” Crosswise raised $550,000 from OurCrowd investors in January 2014. Read more on...
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