InsurTech: Turning an age-old industry into an AI tech sector
Did you hear about the huge insurance company that tried to squash the insurance startup? It’s a classic “triumph of the underdog” moment. In October 2018, insurance giant State Farm released an ad that attempted to minimize the strides of InsurTech disrupter Lemonade – only to find that Lemonade could override the effort in a surprising twist. In case you missed it: State Farm ran an ad that mocked the use of artificial intelligence (AI) – in particular, chatbots – in insurance companies. Lemonade, which uses chatbots to fuel its fast claims processing service, was quick to respond. Shai Winiger, co-founder and CTO of the Israeli startup, focused on State Farm’s defensiveness. Winiger ran a campaign paying to promote State Farm’s ads, because “we think it reveals far more about State Farm than it does about Lemonade.” It was an inspired move. It increased social media buzz to record levels, and brought an invitation for an online debate between Lemonade and State Farm about how quickly AI should be integrated into insurance customer service. Why InsurTech is a vital...
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